<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SchoolBoyCouture</title>
	<atom:link href="http://www.schoolboycouture.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.schoolboycouture.co.uk</link>
	<description>What&#039;s your definition of Couture?</description>
	<lastBuildDate>Wed, 22 Feb 2012 07:00:10 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>SBc Interviews: Joe Swide from Ebbet Field Flannels</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/sbc-interviews-joe-swide-from-ebbet-field-flannels/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/sbc-interviews-joe-swide-from-ebbet-field-flannels/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 07:00:10 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[American Baseball Jerseys]]></category>
		<category><![CDATA[Ebbet Field Flannels]]></category>
		<category><![CDATA[Jacket Required]]></category>
		<category><![CDATA[Joe Swide]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15686</guid>
		<description><![CDATA[An in-depth interview with Joe Swide from Ebbet Field Flannels.]]></description>
			<content:encoded><![CDATA[<p>I recently attended the Menswear Trade Show <em><a href="http://www.schoolboycouture.co.uk/?s=jacket+required"  target="_blank">Jacket Required</a></em>, It was my second time at the event and I was amazed at all the wonderful brands on display. Amongst them all one particular one grabbed my attention like a kitten to a ball of string. That brand was <strong><em>Ebbet Field Flannels</em></strong>. Based in Seattle in the North-West of the United States they specialise in re-creating historic baseball jerseys and sporting gear. And this is not just any standard re-creation. They go down to every minute detail. If you have seen some of their work you will now what I mean. I was lucky to grab a few minutes with <strong><em>Joe Swide</em></strong> who works for them who gave me a brief idea about the company and what it does. Thought it would be the perfect opportunity to share this with you guys in the form of an interview. So grab yourself a cup of hot cocoa and settle down for a lesson in the icon that is the American Baseball Jersey.</p>
<p>&nbsp;</p>
<p><strong><em>SBc -Tell us a bit about yourself?</em></strong></p>
<p><em>JS</em> &#8211; I&#8217;ve loved sports since I was birth.  And while I&#8217;m a devout fan of my Portland Trailblazers, San Francisco 49ers, and San Francisco Giants, I&#8217;ve always enjoyed and been drawn to the history and culture that surround sports in general.  Growing up in the home of Nike, Portland, OR, helped to develop my interest in the aesthetics of sports uniforms and general athletic apparel.  As a kid, I collected Nikes and mainly followed the Air Jordan, Air Max, and ACG lines.  If my dream of playing baseball wasn&#8217;t going to work, I wanted to be a designer at Nike and when I was about 9, I actually sent them a detailed sketch for a basketball shoe.  They were nice enough to send me a letter saying that they didn&#8217;t accept outside designs but I remember being mad that they were too conceited to take a great a design, regardless of the source.   As I got older, collecting sneakers exposed me to the streetwear scene with brands and shops like Stussy, UNDFTD, Supreme, A Bathing Ape, etc., which led to a further interest in menswear.</p>
<p><strong><em>SBc &#8211; How long have you worked for the company and what inspired you to do so?</em></strong></p>
<p><em>JS</em> &#8211; I started at Ebbets in August of 2010, but I had been customer since I was very young.  I remember driving up from Portland for Mariners games as a kid and before or after watching Ken Griffey Jr. do his thing at the Kingdome, my dad would take me over to the old Ebbets shop across the street and we would look at all the great product while he would tell me the histories of the San Francisco Seals, Kansas City Monarchs, Portland Beavers, and all of the other old teams and leagues.  When the catalogs would arrive in the mail, I would look through each page, admiring the different jerseys, caps, jackets, even though I couldn&#8217;t buy them.  When I moved up to Seattle for school, I would stop by the shop from time to time to look around or pick up a cap or jacket on sale.  After graduation, I spent a couple months looking for a job with no success until it came to a point where if I didn&#8217;t have a job by the end of that week, I would have to move back home.  And so I figured I would just go to the one place I would rather work over anywhere else and see what happened.  I didn&#8217;t have a position to apply for but I sent an email to Jerry basically just presenting my passion for baseball, history, athletic uniforms, and desire to work there in any capacity.  He brought me in to meet and then hired me to do customer service.  Honestly, I would have been totally happy to just work the small store, help out on production, and save money to go snowboarding.  But the first day of work, I saw some sample caps for Supreme and a big shipment going to Japan and thought that something might be happening here.</p>
<p><strong><em>SBc &#8211; What&#8217;s the founder Jerry Cohen like to work with?</em></strong></p>
<p><em>JS</em> &#8211; You trying to get me in trouble, Jefferson?  Haha no, like any boss, Jerry is demanding.  What we do is a daily struggle and Jerry&#8217;s been doing that struggle for 25 years, so he has very little patience for certain things.  However, at the same time, he&#8217;s put his life into the company and so as a young employee, I can see the level of investment needed not just to gain his respect but more importantly to get the brand to the level and maintain the level where we want be.  I&#8217;ve learned a tremendous amount in my time working here, especially in regards to vintage manufacturing, in large part due to Jerry.  And so even though there may have been a few Gordon Ramsay type of moments,  I&#8217;ve been extremely lucky to be around that level of knowledge on a daily basis as well as be given opportunities like coming to London for Jacket Required, working with people like Craig Ford and Mark Batista, and meeting people like yourself.</p>
<p><strong><em>SBc &#8211; Is it true that you have no inventory?</em></strong></p>
<p><em>JS</em> &#8211; Yes and no.  We&#8217;re definitely not like Amazon.com with a giant Raiders of the Lost Ark-style warehouse where we keep all 400-some jerseys and jackets in all sizes, although some of our customers seem to think we do.  We ship everything from our location in Seattle, which doubles as our offices as well as our shop.  We try to keep inventory of current caps and t-shirts in stock for our direct sales, although that&#8217;s been increasingly difficult as we&#8217;ve grown so much and outpaced our estimates.  With other items such as our flannel baseball jerseys, they are truly made or lettered one at a time, to order.  We do keep some inventory of blanks in each pattern and size so that we can expedite the process a bit but many orders still start as a piece of flannel, sheet of felt, and roll of trim.  So while we don&#8217;t have much inventory of finished product, we have a fairly substantial inventory of wool, felt, trim, patches, etc.   And while keeping track of and maintaining our timeframes for single baseball flannel orders is probably the most difficult part of our business but it&#8217;s also our signature and what enables us to offer any team, any year, any number.</p>
<p><em><strong>SBc &#8211; Can anyone come and place an order and if yes what is the process that ensues?</strong></em></p>
<p><em>JS</em> &#8211; Yes, anyone can come in and place any kind of order.  For custom orders, as long as it&#8217;s a design that we can create with our vintage manufacturing techniques, we can do it in any quantity and for any person.  For example, recently we did a couple custom jerseys for two Japanese exchange students as well as a couple for Hodgy Beats and Left Brain of Odd Future.  It was great to see the same reaction in the two totally different groups when they saw the finished products.  In the case of the exchange students, it started as a hand drawing that they brought in to the store.  And with Hodgy Beats and Left Brain, they just gave us the general idea and colors, letting us do what we thought would be cool with the details.  Those are a couple examples of the method for custom orders.  Many of the larger brands send us detailed artwork, calling out each color and material, and we simply make it.  Other times, people reference something we already do but have us change the lettering or the colors.  And then some people just send us a photograph of an original garment that they want us to replicate.  The last way is often how we add new authentic product to the line.  But once we work with you to finalize the design, all of the specs, quantities, etc., we start the production and about 6-8 weeks later, you receive a truly custom made garment.</p>
<p><em><strong>SBc &#8211; I have seen your work first hand and the attention to detail is second to none. You must pride yourselves on that?</strong></em></p>
<p><em>JS</em> &#8211; Yes, we take a lot of pride in our attention to detail.  With any product that we do, we try to make it 100% authentic, from the material to the construction to the design.  I think this is what separates us from the &#8220;throwback&#8221; or &#8220;retro&#8221; sports world.  Rather than just taking old designs and putting them on t-shirts or polyester jerseys, we develop patterns, source materials, and use manufacturing techniques that truly match what was originally worn.  Therefore, when a customer buys a 1957 Portland Beavers road jersey, they know that the gray flannel matches a post-WWII blend, that the wool felt number on the back and rayon braid down the front are sewn by hand, and that the beavers on the bat logo is manual chain stitch embroidery.  With all of our products, we try to tell the story of the team but also the story of vintage athletic manufacturing.  Luckily, we&#8217;ve developed a customer base that appreciates that kind of detail and understands that it may be a little more expensive or take a little more time.  And although our products are almost all replications from the past, we&#8217;re always finding new research that changes the details.  For example, the other day, we found a photo of Willie Mays in the 1951 Minneapolis Millers home jersey and noticed the lettering on his jersey looked slightly different than how we had been doing it.  Therefore, our designer took a few hours to painstakingly adjust each letter to match the strange hand cut lines of the original.  So while replicating every detail is an ongoing process and certainly isn&#8217;t easy, it&#8217;s why people come to us and we&#8217;ve dedicated ourselves to doing it because we love it.</p>
<p><strong><em>SBc &#8211; Ebbets Field&#8217;s seems to be a close knit establishment. Have you ever thought of expanding the business globally?</em></strong></p>
<p><em>JS</em> &#8211; I&#8217;m not the one to make those kinds of decisions, but there would definitely be some challenges if we decided to try to do that.  As you said, we&#8217;re a really close knit establishment.  There&#8217;s about 10 of us that work full time and when I started, there was 7.  We&#8217;re sort of a guerilla operation and so the challenge if we were to expand would be to still maintain our own culture and identity.  Right now, I kind of like the position that we&#8217;re in.  We&#8217;re well known to certain people globally, and we&#8217;ve been doing more and more business in Europe and Asia, but we still feel like a small place that each person gets to discover on their own, like a great hole in the wall restaurant.  However, if we were in the position to open a small store in New York and/or Tokyo, I think that would do really well for us.</p>
<p><em><strong>SBc &#8211; You recently showcased on the Menswear Trade Show Jacket Required in London, Did you get a good response from the buyers and press? We&#8217;re there any other brands that caught your attention?</strong></em></p>
<p><em>JS</em> &#8211; The Jacket Required show was great for us.  Mark and Craig put on a fantastic show and we were honored and humbled to be a part of it and included among such other great brands.  What we do is so much different than anyone else so I wasn&#8217;t quite sure how we would do there but the response was excellent.  One guy that I spoke to for a while even told us that he thought we might be the best brand at the whole show, which was beyond great to hear, with all of the other excellent brands that were showing.  Our products are so traditionally American, so it was very cool to see the interest in Europe for the stories behind the teams and leagues.  As far as the other brands go, there was a few that caught my eye.  Nearby our booth, I really dug the products and story behind Denim Demon, Maharishi had really great materials and designs, and Fracap had a great story and amazing quality.  It was good to see the other brands from the Northwest like Filson, Danner, Pendleton, and our friend Nin with Maiden Noir.  Also, Human Made and Dickies had some great products.</p>
<p><strong><em>SBc &#8211; What are your thoughts on Menswear these days?</em></strong></p>
<p><em>JS</em> &#8211; Menswear seems to be in a good place.  The traditional powers like J.Crew and A Bathing Ape are doing great things, but the reach of the internet also allows smaller independent brands that do really unique products to grow and be discovered.  Personally, I&#8217;ve discovered some smaller brands doing great work that I never would have found without the internet, and I&#8217;m sure many of our customers would say the same thing about us.  Also, I really love the current emphasis on quality and story.  While some of the heritage/americana aesthetic may be a trend, I would like to think that the appreciation for quality construction is here to stay and I hope to see brands continuing to apply the same focus on materials and construction to future designs.</p>
<p><em><strong>SBc &#8211; If you could only choose three Items from the Ebbets line, what would they be?</strong></em></p>
<p><em>JS</em> &#8211; Only 3?  This is tough..  Well I have to have a cap, and right now, my everyday cap has been the Cordoba Cafeteros 1957, so that&#8217;s one.  We&#8217;re Ebbets Field Flannels so I have to pick a flannel.  The first one I wanted when I started working here was the Santurce Cangrejeros 1954 road.  I love Roberto Clemente, the history of Santurce being the neighborhood in San Juan where the natives and later the African slaves settled, and I love the look of the jersey with the chain stitched crabs on the bat; so that&#8217;s two.  And then for three, I&#8217;ll pick one that I don&#8217;t have yet, the 1943 Kansas City Monarchs jacket.  I love the style and color of that jacket, the &#8220;World Champions&#8221; chenille patch, Satchel Paige wore it, and my grandfather grew up just outside Kansas City and actually saw the Monarchs play.  And honorable mention goes to my old Washington Huskies wool jacket that&#8217;s not in the current line but from when we used to do collegiate products.</p>
<p><strong><em>SBc &#8211; What does the future hold?</em></strong></p>
<p><em>JS</em> &#8211; As a brand so focused on the past, thinking about the future is strange for us but hopefully we&#8217;ll continue on the path that we&#8217;re on.  I believe the key for us is to keep doing what we&#8217;re doing but just do it even better; better quality, better presentation.  And you might also see a few special new products. There&#8217;s a few things that we&#8217;ve wanted to do for a while that may materialize soon.  Generally, I think the trend that we&#8217;re on may plateau but I think that if we continue to do what we do well and maintain our identity, we will always have a place in the market.</p>
<p>&nbsp;</p>
<p>To find out more about this iconic brand and what they do visit their website at <em><strong><a href="http://www.ebbets.com/" class="aga aga_0" target="_blank">Ebbets.com</a></strong></em></p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1685-e1329836568490.jpg" ><img class="aligncenter size-full wp-image-15690" title="DSCF1685" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1685-e1329836568490.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1678-e1329836537714.jpg" ><img class="aligncenter size-full wp-image-15688" title="DSCF1678" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1678-e1329836537714.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1683-e1329836552724.jpg" ><img class="aligncenter size-full wp-image-15689" title="DSCF1683" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1683-e1329836552724.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1675.jpg" ><img class="aligncenter size-full wp-image-15695" title="DSCF1675" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1675-e1329837128210.jpg" alt="" width="620" height="1100" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2011/10/human-made-nigo%c2%ae-on-going-vintage/"  rel="bookmark" class="crp_title">Human Made: NIGO® on Going Vintage..</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/12/schoolboycouture-interview-oskar-sommarlund-from-denim-demon-jeans/"  rel="bookmark" class="crp_title">SchoolBoyCouture Interview: Oskar Sommarlund from Denim Demon Jeans</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/08/c-e-by-sk8thing-at-jacket-required/"  rel="bookmark" class="crp_title">C.E by Sk8thing at Jacket Required</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/08/meeting-sk8thing/"  rel="bookmark" class="crp_title">Meeting SK8THING at Jacket Required</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/02/jacket-required-is-back/"  rel="bookmark" class="crp_title">Jacket Required is back!</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/sbc-interviews-joe-swide-from-ebbet-field-flannels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy 1st Birthday MR PORTER</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/happy-1st-birthday-mr-porter/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/happy-1st-birthday-mr-porter/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 07:00:19 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[1st Birthday]]></category>
		<category><![CDATA[Mr Porter]]></category>
		<category><![CDATA[The Journal]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15644</guid>
		<description><![CDATA[Happy 1st Birthday MR PORTER.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s hard to believe that <a href="http://www.mrporter.com/" class="aga aga_1" target="_blank">MR PORTER</a> is already a year old today. The luxury shopping destination for men has made its mark around the world not only with the fine goods that adorn its web pages but the fine touches it strives for such as the weekly online magazine <em><a href="http://www.mrporter.com/journal" class="aga aga_2" target="_blank">The Journal</a></em> which I always look forward to. Along with special anniversary content on their microsite, they also launch the pocket square project which is one of a series of initiatives celebrating the brands 1st birthday. <em>Alexander Olch</em>, <em>Band of Outsiders</em>, <em>Drakes</em>, <em>Oliver Spencer</em>,<em> Richard James</em> and <em>YMC</em> are a few of the designers who have contributed to this project. Only 50 of each square have been made so they will no doubt be in limited supply. There is also the launch of an interactive global treasure hunt, a birthday candle game on the MR PORTER style app, and exclusive video content from singer Sunday Girl performing a unique MR PORTER version of Happy Birthday.</p>
<p><em><strong><a href="http://www.mrporter.com/birthday" class="aga aga_3" target="_blank">MRPORTER.com/birthday</a></strong></em></p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Alexander-Olch-for-Pocket-Square-Project-at-MR-PORTER-3-e1329767237385.jpg" ><img class="aligncenter size-full wp-image-15648" title="Alexander Olch for Pocket Square Project at MR PORTER 3" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Alexander-Olch-for-Pocket-Square-Project-at-MR-PORTER-3-e1329767237385.jpg" alt="" width="620" height="446" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Richard-James-Pocket-Square-Project-at-MR-PORTER-e1329767224954.jpg" ><img class="aligncenter size-full wp-image-15647" title="Richard James Pocket Square Project at MR PORTER" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Richard-James-Pocket-Square-Project-at-MR-PORTER-e1329767224954.jpg" alt="" width="620" height="598" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Our-Legacy-for-the-Pocket-Square-Project-at-MR-PORTER-e1329767212750.jpg" ><img class="aligncenter size-full wp-image-15646" title="Our Legacy for the Pocket Square Project at MR PORTER" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Our-Legacy-for-the-Pocket-Square-Project-at-MR-PORTER-e1329767212750.jpg" alt="" width="620" height="619" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Jean-Shop-for-Pocket-Square-Project-at-MR-PORTER-e1329767196925.jpg" ><img class="aligncenter size-full wp-image-15645" title="Jean Shop for Pocket Square Project at MR PORTER" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Jean-Shop-for-Pocket-Square-Project-at-MR-PORTER-e1329767196925.jpg" alt="" width="620" height="631" /></a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2011/09/back-to-work-the-journal-at-mr-porter/"  rel="bookmark" class="crp_title">Back to Work: The Journal at Mr Porter</a></li><li><a href="http://www.schoolboycouture.co.uk/2010/02/porter-sculpture-park-south-dakota/"  rel="bookmark" class="crp_title">Porter Sculpture Park, South Dakota</a></li><li><a href="http://www.schoolboycouture.co.uk/2010/08/net-a-porter/"  rel="bookmark" class="crp_title">Net-A-Porter</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/07/joe-jonas-for-mr-porter/"  rel="bookmark" class="crp_title">Joe Jonas for MR PORTER</a></li><li><a href="http://www.schoolboycouture.co.uk/2010/12/the-large-pocket-tee/"  rel="bookmark" class="crp_title">The Large Pocket Tee</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/happy-1st-birthday-mr-porter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marni at H&amp;M Spring/Summer 2012 Lookbook</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/marni-at-hm-springsummer-2012-lookbook/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/marni-at-hm-springsummer-2012-lookbook/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 21:16:14 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Marni x H&M]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15666</guid>
		<description><![CDATA[Marni at H&#038;M in all its glory.]]></description>
			<content:encoded><![CDATA[<p>In the whirlwind that was the two Versace x H&amp;M capsule collections gone past we failed to stop and pay attention to another gem that was taking form, as evident from the lookbook below the Marni at H&amp;M Spring/Summer Collection is clearly the one to queue for. Understated cuts and elegance envelop the whole line. There&#8217;s not one piece of clothing that I disdain. The line hits H&amp;M stores round the globe on March 8, 2012.</p>
<p><em><strong><a href="http://www.hm.com/gb/" class="aga aga_4" target="_blank">H&amp;M.com</a></strong></em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marnihm_2012ss2-e1329772097947.jpg" ><img class="aligncenter size-full wp-image-15676" title="marnihm_2012ss2" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marnihm_2012ss2-e1329772097947.jpg" alt="" width="620" height="826" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook8-e1329772073207.jpg" ><img class="aligncenter size-full wp-image-15674" title="marni_hm_2012sslookbook8" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook8-e1329772073207.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook7-e1329772062114.jpg" ><img class="aligncenter size-full wp-image-15673" title="marni_hm_2012sslookbook7" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook7-e1329772062114.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook6-e1329772051493.jpg" ><img class="aligncenter size-full wp-image-15672" title="marni_hm_2012sslookbook6" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook6-e1329772051493.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook5-e1329772040394.jpg" ><img class="aligncenter size-full wp-image-15671" title="marni_hm_2012sslookbook5" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook5-e1329772040394.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook4-e1329772027386.jpg" ><img class="aligncenter size-full wp-image-15670" title="marni_hm_2012sslookbook4" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook4-e1329772027386.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook3-e1329772016351.jpg" ><img class="aligncenter size-full wp-image-15669" title="marni_hm_2012sslookbook3" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook3-e1329772016351.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook2-e1329772005428.jpg" ><img class="aligncenter size-full wp-image-15668" title="marni_hm_2012sslookbook2" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook2-e1329772005428.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook1-e1329771989953.jpg" ><img class="aligncenter size-full wp-image-15667" title="marni_hm_2012sslookbook1" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/marni_hm_2012sslookbook1-e1329771989953.jpg" alt="" width="620" height="930" /></a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2011/06/marni-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Marni 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/07/kitsune-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Kitsuné 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/givenchy-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Givenchy 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/ann-demeulemeester-2012-springsunmer-collection/"  rel="bookmark" class="crp_title">Ann Demeulemeester 2012 Spring/Sunmer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/mugler-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Mugler 2012 Spring/Summer Collection</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/marni-at-hm-springsummer-2012-lookbook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bedwin &amp; The Heartbreakers, London Bound</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/bedwin-the-heartbreakers-london-bound/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/bedwin-the-heartbreakers-london-bound/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 19:13:29 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[anumberofnames]]></category>
		<category><![CDATA[Bedwin The Heartbreakers]]></category>
		<category><![CDATA[London Bound]]></category>
		<category><![CDATA[The Garbstore]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15622</guid>
		<description><![CDATA[A recap of the opening night for the Bedwin &#038; The Heartbreakers Pop-Up Store at the Garbstore, London.]]></description>
			<content:encoded><![CDATA[<p>The Garbstore, which is situated in Notting Hill in London recently hosted an event to launch a pop-up store for Japanese brand Bedwin &amp; The Heartbreakers, During the six weeks that the pop-up store will be open BEDWIN&#8217;s Spring/Summer 2012 line which is called &#8220;<em><a href="http://www.schoolboycouture.co.uk/2012/01/bedwin-the-heartbreakers-ss2012-lookbook/"  target="_blank">My Smile is a Rifle</a></em>&#8221; will be displayed in store. Unfortunately I could not make it to the event but here are some fantastic images from the night which showcase the pop-up store and the collection in all its glory. Don&#8217;t forget to check it out if you happen to be in the area.</p>
<p><em><strong><a href="http://www.bedwintokyo.com/" class="aga aga_5" target="_blank">Bedwin &amp; The Heartbreakers</a></strong></em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6079-e1329764641871.jpg" ><img class="aligncenter size-full wp-image-15640" title="IMG_6079" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6079-e1329764641871.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6137-e1329764354526.jpg" ><img class="aligncenter size-full wp-image-15637" title="IMG_6137" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6137-e1329764354526.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6122-e1329764341699.jpg" ><img class="aligncenter size-full wp-image-15636" title="IMG_6122" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6122-e1329764341699.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6121-e1329764327484.jpg" ><img class="aligncenter size-full wp-image-15635" title="IMG_6121" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6121-e1329764327484.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6116-e1329764309183.jpg" ><img class="aligncenter size-full wp-image-15634" title="IMG_6116" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6116-e1329764309183.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6091-e1329764285558.jpg" ><img class="aligncenter size-full wp-image-15633" title="IMG_6091" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6091-e1329764285558.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6067-e1329764236897.jpg" ><img class="aligncenter size-full wp-image-15630" title="IMG_6067" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6067-e1329764236897.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6063-e1329764221349.jpg" ><img class="aligncenter size-full wp-image-15629" title="IMG_6063" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_6063-e1329764221349.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_5992-e1329764149932.jpg" ><img class="aligncenter size-full wp-image-15625" title="IMG_5992" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_5992-e1329764149932.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_0351-e1329764133358.jpg" ><img class="aligncenter size-full wp-image-15624" title="IMG_0351" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_0351-e1329764133358.jpg" alt="" width="620" height="413" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_0347-e1329764107272.jpg" ><img class="aligncenter size-full wp-image-15623" title="IMG_0347" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/IMG_0347-e1329764107272.jpg" alt="" width="620" height="413" /></a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2012/01/bedwin-the-heartbreakers-ss2012-lookbook/"  rel="bookmark" class="crp_title">Bedwin &#038; The Heartbreakers &#8220;My Smile is a Rifle&#8221; SS2012 Lookbook</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/marni-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Marni 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/ann-demeulemeester-2012-springsunmer-collection/"  rel="bookmark" class="crp_title">Ann Demeulemeester 2012 Spring/Sunmer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/07/kitsune-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Kitsuné 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/givenchy-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Givenchy 2012 Spring/Summer Collection</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/bedwin-the-heartbreakers-london-bound/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PlayStation® Vita</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/playstation-vita/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/playstation-vita/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 11:50:54 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[PlayStation®Vita]]></category>
		<category><![CDATA[Rizzle Kicks]]></category>
		<category><![CDATA[Uk release date]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15620</guid>
		<description><![CDATA[The highly anticipated PlayStation® Vita is finally here.]]></description>
			<content:encoded><![CDATA[<p>Gamers all across the UK have been anticipating the release of the PlayStation® Vita since it was announced last year. Their wait is finally coming to an end. The revolutionary handheld console goes on sale in the UK on Wednesday 22nd February 2012.</p>
<p>“PlayStation Vita is an incredible device that offers the best possible portable gaming experiences. Its revolutionary mix of features combined with social connectivity, delivers a platform for gamers to play games in a whole new way and to connect with their friends and the world around them” said Jim Ryan, President and CEO, SCEE. “We’re very excited to launch a portable gaming device that goes beyond anything available on the market and is positioned to deliver the uncompromised gaming experiences consumers have been asking for.”</p>
<p>&nbsp;</p>
<p>Leveraging PlayStation’s legacy of delivering deep and immersive gaming experiences, the PS Vita system will bring to consumers new ways to play through a unique feature set such as a stunning OLED front touch screen and rear touch pad, dual analog sticks, motion sensors, and dual cameras. With more than 80 games currently in production from first and third party studios including “LittleBigPlanet,” “Wipeout 2048,” “Resistance: Burning Skies™,” “Uncharted Golden Abyss™,” Ubisoft’s “Assassin’s Creed,” EA Sports’ “FIFA”, Activision’s ‘Call of Duty’,  and many more, the PS Vita is poised to deliver gameplay experiences unmatched by any handheld or mobile device on the market.<strong> </strong></p>
<p>&nbsp;</p>
<p>In addition, with both 3G and Wi-Fi support, PS Vita will draw consumers deeper into the gameplay experience and enable them to connect and play with the world around them, including their friends and other PS Vita owners through native PS Vita applications – near, and Party. A variety of social networking and communications services such as Facebook, foursquare, Skype™, and Twitter will also be available on PS Vita.</p>
<p>Scroll down below the break to watch an exclusive PlayStation®Vita video featuring Rizzle Kicks.</p>
<p>&nbsp;</p>
<p><em><strong><a href="http://uk.playstation.com/psvita/" class="aga aga_6" target="_blank">PlayStation®Vita </a></strong></em></p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-Front-e1329770130222.jpg" ><img class="aligncenter size-full wp-image-15655" title="PS Vita Front" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-Front-e1329770130222.jpg" alt="" width="620" height="391" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-Rear-e1329770176997.jpg" ><img class="aligncenter size-full wp-image-15656" title="PS Vita Rear" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-Rear-e1329770176997.jpg" alt="" width="620" height="369" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-Top-e1329770195952.jpg" ><img class="aligncenter size-full wp-image-15657" title="PS Vita Top" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-Top-e1329770379741.jpg" alt="" width="620" height="327" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-e1329770314410.jpg" ><img class="aligncenter size-full wp-image-15658" title="PS Vita" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/PS-Vita-e1329770314410.jpg" alt="" width="620" height="352" /></a></p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/5Iru4YSSx2M?rel=0" frameborder="0" width="620" height="345"></iframe></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2012/01/psvita-rooms-launch-event-manchester-recap/"  rel="bookmark" class="crp_title">PSVITA Rooms Pre-Launch Event Manchester: Recap</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/01/camo-concrete/"  rel="bookmark" class="crp_title">Camo &#038; Concrete</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/alexander-mcqueen-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Alexander McQueen 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/01/louis-vuitton-fw-2012-runway/"  rel="bookmark" class="crp_title">Louis Vuitton FW 2012: Runway</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/01/bedwin-the-heartbreakers-ss2012-lookbook/"  rel="bookmark" class="crp_title">Bedwin &#038; The Heartbreakers &#8220;My Smile is a Rifle&#8221; SS2012 Lookbook</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/playstation-vita/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeremy Scott FW12</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/jeremy-scott-fw12/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/jeremy-scott-fw12/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 17:52:29 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[FW12]]></category>
		<category><![CDATA[Jeremy Scott]]></category>
		<category><![CDATA[New York Fashion Week]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15599</guid>
		<description><![CDATA[Jeremy Scott at New York Fashion Week.]]></description>
			<content:encoded><![CDATA[<p>Psychedelic prints, keyboards and Bart Simpson, It can only be Jeremy Scott!</p>
<p>&nbsp;</p>
<p><em><strong><a href="http://jeremyscott.com/" class="aga aga_7" target="_blank">Jeremy Scott</a></strong></em></p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12a-e1329587164731.jpg" ><img class="aligncenter size-full wp-image-15602" title="Homme_Mode_JSFW12a" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12a-e1329587164731.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12b-e1329587177171.jpg" ><img class="aligncenter size-full wp-image-15603" title="Homme_Mode_JSFW12b" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12b-e1329587177171.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12c-e1329587189858.jpg" ><img class="aligncenter size-full wp-image-15604" title="Homme_Mode_JSFW12c" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12c-e1329587189858.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12d-e1329587200433.jpg" ><img class="aligncenter size-full wp-image-15605" title="Homme_Mode_JSFW12d" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12d-e1329587200433.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12e-e1329587212857.jpg" ><img class="aligncenter size-full wp-image-15606" title="Homme_Mode_JSFW12e" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12e-e1329587212857.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12f-e1329587222138.jpg" ><img class="aligncenter size-full wp-image-15607" title="Homme_Mode_JSFW12f" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12f-e1329587222138.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12g-e1329587233930.jpg" ><img class="aligncenter size-full wp-image-15608" title="Homme_Mode_JSFW12g" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12g-e1329587233930.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12h-e1329587244473.jpg" ><img class="aligncenter size-full wp-image-15609" title="Homme_Mode_JSFW12h" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12h-e1329587244473.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12i-e1329587256963.jpg" ><img class="aligncenter size-full wp-image-15610" title="Homme_Mode_JSFW12i" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12i-e1329587256963.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12j-e1329587266522.jpg" ><img class="aligncenter size-full wp-image-15611" title="Homme_Mode_JSFW12j" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12j-e1329587266522.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12k-e1329587277794.jpg" ><img class="aligncenter size-full wp-image-15612" title="Homme_Mode_JSFW12k" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12k-e1329587277794.jpg" alt="" width="620" height="930" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12m-e1329587292453.jpg" ><img class="aligncenter size-full wp-image-15614" title="Homme_Mode_JSFW12m" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_JSFW12m-e1329587292453.jpg" alt="" width="620" height="930" /></a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2011/06/marni-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Marni 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/ann-demeulemeester-2012-springsunmer-collection/"  rel="bookmark" class="crp_title">Ann Demeulemeester 2012 Spring/Sunmer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/givenchy-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Givenchy 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/alexander-mcqueen-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Alexander McQueen 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/01/the-sitting/"  rel="bookmark" class="crp_title">The Sitting</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/jeremy-scott-fw12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jacket Required Recap: Part 1</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/jacket-required-recap-part-1/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/jacket-required-recap-part-1/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 15:50:05 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Jacket Required]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Menswear Tradeshow]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15578</guid>
		<description><![CDATA[A recap from the Menswear Trade Show Jacket Required]]></description>
			<content:encoded><![CDATA[<p>Last Sunday saw the launch of the Menswear Trade Show <em>Jacket Required</em>. In its second season the show had grown three fold in terms of brands but yet maintained the exclusivity which is so important in shows like these. Put together by<em> Craig Ford</em>, <em>Mark Batista</em> and <em>Andrew Parfitt</em> it featured all the big guns in the menswear industry showcasing their AW12 lines to both buyers and select members of the press. Brands such as <em>Human Made</em>,<em> C.E</em>, <em>Billionaire Boys Club</em>, <em>Ebbets Field Vintage</em>, <em>Mark McNairy</em>, <em>Herschel</em>, <em>Carhartt WIP</em>, <em>Denim Demon</em> and<em> House of Billiam</em> to name a few presented their wares in all their glory. Here is a preview of a few of the collection. As they are not released till July this year I can only offer a preview but all I can say is menswear never looked this exciting. Scroll down below the break for some hi-res images from the day.</p>
<p><em><strong><a href="http://www.jacket-required.com/" class="aga aga_8" target="_blank">Jacket Required</a></strong></em></p>
<p><em><strong><a href="http://www.twitter.com/JacketReqd" class="aga aga_9" target="_blank">@JacketReqd</a></strong></em></p>
<p><em><strong>Pics by SchoolBoyCouture</strong></em></p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1692-e1329579777493.jpg" ><img class="aligncenter size-full wp-image-15595" title="DSCF1692" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1692-e1329579777493.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1671-e1329579762259.jpg" ><img class="aligncenter size-full wp-image-15592" title="DSCF1671" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1671-e1329579762259.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1670-e1329579502340.jpg" ><img class="aligncenter size-full wp-image-15591" title="DSCF1670" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1670-e1329579502340.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1656-e1329579489665.jpg" ><img class="aligncenter size-full wp-image-15590" title="DSCF1656" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1656-e1329579489665.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1639-e1329579470536.jpg" ><img class="aligncenter size-full wp-image-15589" title="DSCF1639" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1639-e1329579470536.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1623-e1329579456795.jpg" ><img class="aligncenter size-full wp-image-15588" title="DSCF1623" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1623-e1329579456795.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1615-e1329579441974.jpg" ><img class="aligncenter size-full wp-image-15587" title="DSCF1615" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1615-e1329579441974.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1599-e1329579426823.jpg" ><img class="aligncenter size-full wp-image-15586" title="DSCF1599" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1599-e1329579426823.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1579-e1329579407281.jpg" ><img class="aligncenter size-full wp-image-15584" title="DSCF1579" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1579-e1329579407281.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1555-e1329579394206.jpg" ><img class="aligncenter size-full wp-image-15583" title="DSCF1555" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1555-e1329579394206.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1529-e1329579374515.jpg" ><img class="aligncenter size-full wp-image-15581" title="DSCF1529" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1529-e1329579374515.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1518-e1329579362755.jpg" ><img class="aligncenter size-full wp-image-15580" title="DSCF1518" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1518-e1329579362755.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1516-e1329579334316.jpg" ><img class="aligncenter size-full wp-image-15579" title="DSCF1516" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1516-e1329579334316.jpg" alt="" width="620" height="349" /></a></p>
<p>&nbsp;</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2011/06/givenchy-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Givenchy 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/ann-demeulemeester-2012-springsunmer-collection/"  rel="bookmark" class="crp_title">Ann Demeulemeester 2012 Spring/Sunmer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/01/camo-concrete/"  rel="bookmark" class="crp_title">Camo &#038; Concrete</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/alexander-mcqueen-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Alexander McQueen 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/mugler-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Mugler 2012 Spring/Summer Collection</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/jacket-required-recap-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Levi&#8217;s® FW12</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/levis-fw12/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/levis-fw12/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 15:06:17 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[501]]></category>
		<category><![CDATA[FW12]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[Menswear]]></category>
		<category><![CDATA[New York Fashion Week]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15562</guid>
		<description><![CDATA[It's time to move away from those Levi's® 501's.]]></description>
			<content:encoded><![CDATA[<p>What is the first thing that comes to your mind when you hear the word Levi&#8217;s®? A pair of 501 jeans perhaps. Sure the 501 is probably the most successful pair of jeans that Levi&#8217;s® have ever had but there are a lot more gems in that house that are just waiting to be discovered. The brand showcased at New York Fashion Week this year. The AW12 collection almost has a Japanese flair to it in its cuts and colours. The tangerine skinny&#8217;s and capris work nicely with the selvage jacket. As always branding is kept to a minimum which I feel is the best way. Definitely a strong line from the brand.</p>
<p><em><strong><a href="http://eu.levi.com/en_GB/index.html?cid=ps_ps-ongoing_goo_brand_10-2011_UK&amp;utm_source=PPC&amp;utm_medium=GOO_UK&amp;utm_campaign=SEA_UK_GOO_BRAND&amp;utm_term=levi" class="aga aga_10"s%20UK&amp;utm_distribution=search" target="_blank">Levi&#8217;s®</a></strong></em></p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12h-e1329576808854.jpg" ><img class="aligncenter size-full wp-image-15570" title="Homme_Mode_Levis_FW12h" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12h-e1329576808854.jpg" alt="" width="620" height="929" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12g-e1329576797658.jpg" ><img class="aligncenter size-full wp-image-15569" title="Homme_Mode_Levis_FW12g" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12g-e1329576797658.jpg" alt="" width="620" height="929" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12f-e1329576785759.jpg" ><img class="aligncenter size-full wp-image-15568" title="Homme_Mode_Levis_FW12f" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12f-e1329576785759.jpg" alt="" width="620" height="929" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12e-e1329576771703.jpg" ><img class="aligncenter size-full wp-image-15567" title="Homme_Mode_Levis_FW12e" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12e-e1329576771703.jpg" alt="" width="620" height="929" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12c-e1329576749304.jpg" ><img class="aligncenter size-full wp-image-15565" title="Homme_Mode_Levis_FW12c" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12c-e1329576749304.jpg" alt="" width="620" height="929" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12a-e1329576727718.jpg" ><img class="aligncenter size-full wp-image-15563" title="Homme_Mode_Levis_FW12a" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/Homme_Mode_Levis_FW12a-e1329576727718.jpg" alt="" width="620" height="929" /></a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2012/01/levis-streetwear-denim-a-closer-look/"  rel="bookmark" class="crp_title">Levi&#8217;s® Streetwear Denim: A Closer Look</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/moncler-gamme-bleu-2012-springsummer-2012-collection/"  rel="bookmark" class="crp_title">Moncler Gamme Bleu 2012 Spring/Summer 2012 Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/alexander-mcqueen-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Alexander McQueen 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/ann-demeulemeester-2012-springsunmer-collection/"  rel="bookmark" class="crp_title">Ann Demeulemeester 2012 Spring/Sunmer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/givenchy-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Givenchy 2012 Spring/Summer Collection</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/levis-fw12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Better Late Than Never..</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/better-late-than-never/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/better-late-than-never/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 14:47:43 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Covent Garden]]></category>
		<category><![CDATA[Fuji X100]]></category>
		<category><![CDATA[Jacket Required]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Neals Yard]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15548</guid>
		<description><![CDATA[Oh what a week!]]></description>
			<content:encoded><![CDATA[<p>How are we all doing? Good weekend so far? Unfortunately I have been in bed all week with a bad case of the flu, not the &#8216;Man Flu&#8217; as people call it but the actual flu. I&#8217;ve never felt so terrible in my life. Today is the first day that I can even stand up straight and look at a screen without my eyes feeling like someone is piercing them with needles. Hence the lack of posts on here.. I do apologise.</p>
<p>Thought I would kick things off with a quick overview of my trip to London last weekend. Was meant to be in London today to check out the exhibitions at Somerset House but had to cancel it because of the bug. However, I will be making an appearance next Wednesday at Menswear Day at LFW. Its my first time and I am as nervous as ever. I would like to thank all of you cause without you guys I would not have the stimulus to keep this blog going and taking things to the next level, so thank you!</p>
<p>Jacket Required was as brilliant as I imagined it would be, more coming up on that later. But for now thought you would like a few pictures from the day. Feel free to comment below if you like them and if there is anything in particular you would like to see.</p>
<p>&nbsp;</p>
<p>Have a brilliant weekend and keep warm.</p>
<p>Much Love</p>
<p>&nbsp;</p>
<p>SchoolBoyCouture</p>
<p>&nbsp;</p>
<p><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1440-e1329575548254.jpg" ><img class="aligncenter size-full wp-image-15549" title="DSCF1440" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1440-e1329575548254.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1453-e1329575564192.jpg" ><img class="aligncenter size-full wp-image-15550" title="DSCF1453" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1453-e1329575564192.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1463-e1329575616736.jpg" ><img class="aligncenter size-full wp-image-15552" title="DSCF1463" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1463-e1329575616736.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1455-e1329575604870.jpg" ><img class="aligncenter size-full wp-image-15551" title="DSCF1455" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1455-e1329575604870.jpg" alt="" width="620" height="382" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1485-e1329575666726.jpg" ><img class="aligncenter size-full wp-image-15556" title="DSCF1485" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1485-e1329575666726.jpg" alt="" width="620" height="1100" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1468-e1329575628959.jpg" ><img class="aligncenter size-full wp-image-15553" title="DSCF1468" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1468-e1329575628959.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1498-e1329575679452.jpg" ><img class="aligncenter size-full wp-image-15557" title="DSCF1498" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1498-e1329575679452.jpg" alt="" width="620" height="349" /></a><a href="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1472-e1329575640286.jpg" ><img class="aligncenter size-full wp-image-15554" title="DSCF1472" src="http://www.schoolboycouture.co.uk/wp-content/uploads/2012/02/DSCF1472-e1329575640286.jpg" alt="" width="620" height="1100" /></a></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2012/01/camo-concrete/"  rel="bookmark" class="crp_title">Camo &#038; Concrete</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/marni-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Marni 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/01/versace-fw-2012-details/"  rel="bookmark" class="crp_title">Versace FW 2012: Details</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/mugler-2012-springsummer-collection/"  rel="bookmark" class="crp_title">Mugler 2012 Spring/Summer Collection</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/06/ann-demeulemeester-2012-springsunmer-collection/"  rel="bookmark" class="crp_title">Ann Demeulemeester 2012 Spring/Sunmer Collection</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/better-late-than-never/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jacket Required is back!</title>
		<link>http://www.schoolboycouture.co.uk/2012/02/jacket-required-is-back/</link>
		<comments>http://www.schoolboycouture.co.uk/2012/02/jacket-required-is-back/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 12:16:01 +0000</pubDate>
		<dc:creator>Jefferson</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Andrew Parfitt]]></category>
		<category><![CDATA[Craig Ford]]></category>
		<category><![CDATA[Jacket Required]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Mark Batista]]></category>

		<guid isPermaLink="false">http://www.schoolboycouture.co.uk/?p=15489</guid>
		<description><![CDATA[The Menswear Trade Show is back bigger than ever.]]></description>
			<content:encoded><![CDATA[<p>As we all brace ourselves for the roller coaster that is London Fashion Week there is another event that seems to getting everyone in a frenzy. That event is none other than Jacket Required. In its second inception the menswear trade show is back bigger than ever. You can recap my coverage from last years event <em><a href="http://www.schoolboycouture.co.uk/?s=jacket+required&amp;x=0&amp;y=0"  target="_blank">here</a></em>. Entrance is by invitation only, Although the brand selection has grown it is more selective that ever, giving both buyers and members of the press to catch a glimpse of what we will be wearing next season. Put together by <em>Mark Batista</em>, <em>Andrew Parfitt</em> and <em>Craig Ford</em> you can find out more information via the Jacket Required website along with a full list of brands that will be showcasing their lines on the day. I will no doubt be there reporting live from the show. You can follow my escapades around the exhibition via <em><strong><a href="http://twitter.com/schlboycouture" class="aga aga_11" target="_blank">Twitter</a></strong></em>.</p>
<p>&nbsp;</p>
<p><em><strong><a href="http://www.jacket-required.com/" class="aga aga_12" target="_blank">Jacket Required</a></strong></em></p>
<p><em><strong><a href="http://twitter.com/jacketreqd" class="aga aga_13" target="_blank">@JacketReqd</a></strong></em></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.schoolboycouture.co.uk/2011/08/c-e-by-sk8thing-at-jacket-required/"  rel="bookmark" class="crp_title">C.E by Sk8thing at Jacket Required</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/08/live-blog-from-jacket-required-london/"  rel="bookmark" class="crp_title">Live Blog from Jacket Required, London</a></li><li><a href="http://www.schoolboycouture.co.uk/2012/02/jacket-required-recap-part-1/"  rel="bookmark" class="crp_title">Jacket Required Recap: Part 1</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/08/meeting-sk8thing/"  rel="bookmark" class="crp_title">Meeting SK8THING at Jacket Required</a></li><li><a href="http://www.schoolboycouture.co.uk/2011/08/vanishing-elephant/"  rel="bookmark" class="crp_title">Vanishing Elephant</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.schoolboycouture.co.uk/2012/02/jacket-required-is-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

